Built by people who believe real rewards & incentives drive better behavior and deliver true impact.

I live to change people's lives for the better and protect the environment we inhabit, and I do this by creating a movement of people who care.

Being in the impact space without reaching a level of sustainability is hard. It hasn't worked out that well over the years, and I have lost everything three times trying, but I keep going with relentless determination and a desire to be the change people need. Things were hard due to market conditions, timing, and a lack of experience in the early days, especially with the pandemic thrown into the mix. In saying that, I was able to raise and donate millions and millions of dollars to various causes all over Australia with the backing of over 100,000 people who believed in me and all from strategies I created.

This time is different. I am creating a self-perpetuating loop in the circular economy that will have one of the strongest sustainability models in the world to keep my funding not only alive, but thriving at a global scale.

Everything I do within my new eco-system leverages systems and industries that already have existing revenue and consumer behaviour. All I need to do is change that existing consumer behaviour using gamification, adding game-like elements to everyday parts of life, along with large-scale rewards, and then funnel that revenue through my company in order to create the largest incentives in Australia to drive the behaviour needed for real results across each industry.

This is where the 10c Recycling Games is very strong, and why I'm moving into the circular economy as a whole through Urban Mining. Everything that has value will be returned and either recycled or repurposed, with the revenue flowing straight into a central prize pool to drive repeat behaviour and fund philanthropic activities.

Once I have secured all revenue streams in urban mining, I am projecting prize pools in the billions each year, along with a billion-dollar annual philanthropy fund to support the causes that need it most. I'm using technology and innovative strategies to make philanthropy scalable, and this doesn't happen without large-scale incentives. They go hand in hand.

I'm incredibly passionate about this, and as mentioned, I will NOT stop until I achieve this goal. I have developed strategies from every angle to make that happen.

I'm part of the population that is destroying the environment, and so now it is my duty of care to lead people towards a better way to live, a better way to recycle what can be recycled, reuse what can be reused, and restore what we as humans have damaged in the environment.

To make this fun and viral, I'm launching it as the Behaviour Change Experiment — Australia's largest behavioural experiment. I will bring every beverage container home to the scheme, and this is just the beginning.

This has been validated by Tim Cusack, CEO of WARRRL (WA's container deposit scheme coordinator), and since then, I have put everything into this in order to succeed. This isn't about me. It's about people and the environment.

Once I did a deep dive into the scheme at a national level, coupled with the parliamentary inquiry in QLD, I realised the scheme isn't what it appears to be. There is over $500M out of the $1.2B annually that doesn't get returned to the very consumers who paid the 10c deposit at the till. This is excluding any charity donations.

And this is the scary part.

Most people don't know it's their money. I certainly didn't until I researched it.

The education around how the scheme works is almost non-existent. I feel very strongly that this money should be used to expand the scheme with real incentives to return beverage containers, while also promoting how and why it works.

That is exactly what I intend to do by turning it into a game. Something fun and exciting. Something that gives people opportunities to change their lives. Something that always carries a positive message through the media.